About

I design tools that respect the people using them.

Principles

  1. 01

    Let the data lead.

    Experimentation and analytics decide what ships, not opinion or aesthetics.

  2. 02

    Reduce friction at every step.

    Every tap, field, and decision point is an opportunity to remove drag from the journey.

  3. 03

    Personalise with purpose.

    Tailor moments that clarify value and surface the right offer at the right time.

  4. 04

    Design in sprints, ship in increments.

    Tight loops with research, developers/engineers, and project managers keep work measurable and accountable.

Toolkit

Design

  • Figma
  • Miro

RESEARCH

  • Contentsquare
  • Askable

PROJECT MANAGEMENT

  • Jira
  • Teams / Slack

Education

2014—2016

MA Information Experience Design. 1st Class Hons

Royal College of Art, London

2010—2014

BA Design, Design Thinking

Goldsmiths, London