Designing systems that make complexity feel invisible.
Shaping personalised digital experiences that reduce friction, build confidence and improve performance at scale.
Selected Projects
View all →
Experience Timeline
2024—Present
UX
Cheil UK. Cannon Street, London
Leading design optimisation initiatives for the Samsung UK site, focussing on upper funnel discovery through to conversion touch-points across flagship products and propostions.
2022—2024
UX / UI
Samsung SDS / Electronics. Samsung HQ, Surrey
Design and test of digital support products across European subsidiaries. Reducing cost to company through user self-services.
2016—2021
Exhibition Design
Astro Lighting. Essex
Management and logistics planning for larger scale global events. Parametric 3D design.
Expertise
Optimisation and Personalisation Design Systems ThinkingAI Assisted Research and Design Concept DevelopmentUX StrategyData AnalysisFigmaJira