UX Designer. I design and improve digital experiences through user insight, interaction and experimentation, with a growing focus on AI-enabled experiences and design processes.
Explore my work
What are you interested in?
Selected projects
Rethinking the TV Buying Experience
Buy Page · Conversion · Personalisation
Making Product Comparison More Personal
Comparison · Trade-In · Switching
Simplifying Customer Onboarding
Onboarding · Design System · Hub & Cards
Helping Customers Find the Right Support
Intent Routing · Support · EU Template
Making Repairs Easier to Navigate
Troubleshooting · Trust · Iteration
Tablet Finance Optimisation
Buy Page · Finance · Conversion
Experience timeline
2024—Present
UX
Cheil UK. Cannon Street, London
Leading design optimisation initiatives for the Samsung UK site, focussing on upper funnel discovery through to conversion touch-points across flagship products and propostions.
2022—2024
UX / UI
Samsung SDS / Electronics. Samsung HQ, Surrey
Design and test of digital support products across European subsidiaries. Reducing cost to company through user self-services.
2016—2021
Exhibition Design
Astro Lighting. Essex
Management and logistics planning for larger scale global events. Parametric 3D design.
Expertise
Optimisation and PersonalisationDesign Systems ThinkingAI Assisted Research and DesignConcept DevelopmentUX StrategyData AnalysisFigmaJira